Akatsuki initially operate in the shadows, carrying out assassinations and espionage that draw little attention. Some members use their time with Akatsuki to further their own goals; Kakuzu, for example, joined because it makes it easier for him to collect bounties. Soon after the start of the series, however, Akatsuki becomes increasingly more active as its members start to carry out the tasks needed to achieve their ultimate goal: domination over the Naruto world. The leader, Pain, has created a three-step process to work their way towards this goal. First, they plan to obtain a large amount of money to support their organization. Second, they plan to set up a mercenary group loyal only to Akatsuki. To build their reputation, they plan to accept any mission below the usual cost and operate off of the excess funds earned in the first part of their plan. Because there haven't been any wars in some time, the established shinobi villages can't afford to charge such low prices, leading the smaller countries to hire Akatsuki over the more expensive shinobi villages. By using the tailed beasts, Akatsuki can start wars and then immediately quell them, solidifying their reputation and convincing every country to depend on them. Without any business, the other shinobi villages would collapse due to a lack of funds. Finally, after Akatsuki is the only major shinobi force in existence, they could easily conquer the other countries. Despite the severity of this plan, members do not automatically learn of it upon joining; Hidan did not find out about it until asking.
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